Why do people swim on the snow?

Coach Ori Sela took Avishag Turek (Marathon swimmer) and Ilanit Yurman(The one leg swimmer) to swim on the snow, both of them never swam in less then 15 degrees.
Walking on the snow, swimming,relaxing and even doing a competition down hill is to understand how the body reacts to cold but especially how to worm the body with the help of the brain.
Swimming on the snow and seeing all the people with coats, gloves & more just makes you warmer.
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