Stop suffering!

WEST – Best swimming technique for healing your lower back pain!

  • Swimming Technique that heals & treats lower back pain


Learn more now!  

Why WEST is the west way to swim!>>>>

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Swimming Courses


All courses are online! Learn it from anywhere, anytime and with any device! 

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30 Years of experience, 140 coaches, doctors, physiotherapists including thousands of patients and swimmers that took part in creating the best swimming technique in the world that individually personalized to one’s body type and abilities.

Fill in 8 short questions and you will get your unique WEST program Personalized to your body type and abilities.

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About Ori Sela

Ori has over 30 years of experience as a professional swimmer, a qualified Hydro Therapist, swimming coach, toddlers’ swimming instructor, Watzu, Jahara and Shiatsuori-sela therapist, triathlon coach, open water coach, therapeutic swimming instructor, pregnancy swimming coach and holds a BA in business & marketing from IDC, Herzliya. Read More>

About The Team


The WEST swimming technique was developed by Ori Sela and his team: Olympian swimmers, swimming coaches, triathlon coaches, open water coaches, Hydrotherapists, physiotherapists, west-team-3Chinese medicine therapists and more. Read More>

Why is WEST online so easy

on-line so easy

Thousands of people have already done it, learnt to swim from 0, treated back problems and progressed much faster with hardly any effort. It’s so easy to learn and to improve your swimming on this on-line program, without even the need of seeing an instructor. Read More>

Fulfilling 2 dreams in 2 weeks. Breaking a world record and talking at TEDx


It all started in June 2013, when a friend of mine, who happens to also be a swimmer, came to me and at the end of an open water marathon which we organized, and said to me – “Ori I have a dream, I want to swim from Cyprus to Israel, and I want you to coach the team”. Read More>

Doctors and experts talk about WEST


Before I started with the WEST technique, I had a lot of problems with my neck and lower back, and when I was swimming I really suffered from this pain and later only realized that I wasn’t swimming the right way

Ilanit Yurman – Does it all with 1 leg

A good friend of mine, Noam, recommended me to try the WEST swimming technique. Said that it would be personalized for my body capabilities, and  it was an easy and simple process and the results are amazing. I didn’t really believe it, but I had nothing to lose, so I gave it a shot.

Uri Tene – Lost 45 KG

WEST program kept me fit, prevented me from having surgery, and brought me back to work very quickly. The amazing thing is that instead of paying hundreds of dollars, or even thousands, I got back to acting in 14 days, and back to running in only one month. There wasn’t a happier camper than me in the whole entire world.

Ben Sela – Actor Model

I never knew how to swim, I was afraid from the water, I wouldn’t even go into a swimming pool. Until one day, after several failure attempts, I arrived at Water World, and then everything changed, for me, for the better..

Marina Volf – Osteopathic sports injury expert

I think that due to this WEST swimming technique this is changing, I have to learn to relax my neck and shoulders to regain my flexibility.

DR. Ariel Tisona – Plastic surgeon
chanoch carmeli

I trusts that the recovery was due to Ori Sela’s detail understanding of the intricate interactions between muscles and joints.

Chanoch Carmeli

WEST in The Aid of Back Pain
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Ori Sela talking about the “Power of the sea” in TEDx